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With the recent “Quit Facebook Day” attempt, Gus the Monkey takes a look at social media, pop culture and how we all relate. Are we too concerned with celebrities like Justin Bieber, Angelina Jolie & Brad Pitt? CLICK HERE TO SUBSCRIBE: www.youtube.com (then click the subscribe button)…
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SMM) and (SMO) are two new catch phrases that have appeared across web marketing sites over the last year. These seemingly interchangeable terms are used to define marketing through social media and social networking sites. However there appears to be much confusion over the precise meaning and as a result, the exact definition of these terms. The problem in making a distinction appears to be a result of confusion with viewing them as two different emerging marketing techniques.
Social Media Optimisation
Social media optimisation is the process of refining a website i.e. optimising it, so that brand/site awareness and content are spread with little effort through social media and online communities. Rather than a banner ad or search ranking, users and visitors of the website act as carriers. Optimising can thus include any on-page techniques used such as improvements to the design and usability of the website which would help it become more compelling to users. This makes it more likely for them spread it through social media sites. A simple example of SMO is represented by adding social bookmarking links like “digg this”, “add to delicious” or “stumble upon” that are all over the web today.
Social Media Marketing
SMM in contrast, is representative of a creative perspective on marketing over social networking websites. It refers to crating and then distributing content and similar messages through the social web network using some form of viral marketing. The “viral marketing” content specified here could be a funny blog post that gets bookmarked and possibly makes its way to digg’s homepage or spreading a viral video by placing it on YouTube and other social media websites. The main difference is that the work here is off-site and involves engaging your potential customer base on territory familiar to them.
To a certain extent, the two terms can be contrasted similar to push and pull marketing. With SMM, advertisers push their message out into the social media. However, once out there the message should not require any more pushing. A true viral marketing campaign must generate its own momentum so that it spreads on its own, creates a buzz and people actually want to spread it. Thus with SMM the campaign starts with creation and ends shortly with planting of this campaign. SMO, on the other hand, focuses on pulling people in with an “optimised” site. Visitors are then expected to spread content present with minimal effort on your part. SMO is at some levels a second stage of the SMM process.
These two new phenomena cannot be ignored in the web marketing world. SEO firms are now looking to social media with more intensity to provide the added exposure for their marketing campaigns.
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Social media optimization is nothing but diverse ways that are adopted to make an online site easily accessible to internet visitors and internet users. In this fast paced age people want information at extraordinary speed and in this case the faster and the earlier visitors can get information by accessing your site, the more popular you and your online site becomes in the World Wide Web. Social media optimization also works somewhat like search engine optimization but the only differences between the two are the techniques and the methods that each one follows to optimize a site.
There are several ways that can be implemented to go in for social media optimization and if you want to optimize your online site, social media optimization is the best solution. The basic idea behind optimizing an online business site through social media optimization is to optimize it in such a manner so the site is linked to other sites that are more visible in the social media search category. While opting for social media optimization, you must keep in mind that each business has different needs and requirements. This demands you to know your business requirements. Your business can become a success story only if you are fully aware of your business requirements. Apart from increasing links of your websites, you can even go in for exchanging your link with other related websites. Exchanging links is another criteria that social media optimization abides to.
Social media optimization ideally means promoting about something on all the social media platforms. Becoming famous in today’s competitive world is not an easy task. There are many things that need to be done to get famous and this also implements to any online site that wants to become famous on the web. Social media optimization caters to the needs of any online business who wants to get known in the internet circle. One of the best possible ways of undergoing a successful social media optimization process is to let the content of the website flow freely to webmasters who can easily help you and your site gain recognition. If your website has a great content you must make sure that your content can be easily accessed by people. Living up to the criterion of social media optimization, webmasters make sure that any good content gets accessed by different people through different platforms in the web. This means that you will need to constantly write articles and blogs for your website and make sure that they are well distributed among various links and websites.
With the advent in technologies, people want to try out new things and in this scenario social media optimization has become a very in thing that has not only helped online sites gain popularity but has once again proved that the world is progressing towards a new and a better world.
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